How do we create greater equity to library services in diverse, hard to reach communities, breach the gulf of access created by the digital divide and address cultural differences that can act as barriers to connecting underserved communities to the legacy of the public library? Answer: Bring the library to them. This case study illustrates how to drive a wedge into library voids through community partnerships, data-driven demographic evaluation, targeted marketing and innovative approaches. Takeaways will include identifying potential pop-up candidates in your own neighborhood and first steps, and seamlessly integrating EDIA best practices into your own vision.